You know you need AI.We show you whereto start.
Strategy, automation, and transformation advisory for executives leading $5M–$20M organizations. We turn ambiguous pressure into a sequenced plan with measurable returns.
The distance between knowing and doing is where most companies get stuck.
You don't lack ambition — you lack a map. The vendors selling you tools have every incentive to make this sound like a software purchase. It isn't. We give you clarity, sequencing, and proof.
Our philosophyFour practice areas. One coherent plan.
A consulting philosophy, in three chapters.
Outcomes before algorithms
We start with the number you already care about — then work backward to the technology. AI in service of a P&L line, never the reverse.
One pilot, not ten
A single visible win builds the internal permission for everything that follows. We prove value fast, then scale what works.
Change the engine, keep driving
We modernize while protecting the revenue that funds it — running old and new in parallel until the new earns the handover.
Clarity, proof, and reclaimed time.
A roadmap, not a rabbit hole
Leave with a prioritized, ROI-anchored plan your leadership team can commit to.
Measurable in 90 days
Every engagement is instrumented against a baseline so results are provable.
Reclaimed capacity
Automation that gives your senior team back 20–30% of the week lost to coordination.
Executive-grade judgment
We tell you when not to build. Capital flows to defensible returns only.
"We'd been told for two years that we needed AI. Baskin was the first firm that told us what to do about it — and then proved it in a quarter."