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About

Meet the Founder & CAIOJohn Baskin, MBA

We exist for the business leader who knows they need AI and Workflow Automation, but doesn't know where to start — and can't afford to guess.John Baskin

John Baskin, founder of Baskin Digital Solutions
Our philosophy

John brings Big Four technology consulting experience from Deloitte, and an MBA from SMU’s Cox School of Business to helping small and midsize businesses put AI and Workflow Automation to work.

At Baskin Digital Solutions, you work directly with John and his team to identify opportunities, set priorities, and create a practical plan for implementation and employee adoption. His approach connects technology decisions with the challenges your business faces every day.

Credentials

  • MBA, SMU’s Cox School of Business
  • Microsoft Certified: AI Transformation Leader
  • Google AI Professional Certificate
What we stand for
01

Candor over comfort

We'll tell you when not to build. Trust is worth more than a bigger scope of work.

02

Sequencing is strategy

The order of moves matters as much as the moves. We protect momentum deliberately.

03

Proof beats theater

Instrumented baselines and real numbers — not dashboards that dazzle and decide nothing.

The firm, in four beats

The gap

Founded to close the distance between mid-market ambition and the vague, vendor-driven noise around AI.

The method

Refined a five-practice model — Classical AI, Generative AI, Agentic AI, Workflow Automation, and Blockchain — into one coherent plan.

The proof

Deliver measurable results across Manufacturing, Logistics, Financial Services, Small Legal Practices, CPAs/Tax prepareres, and Skilled Contractors such as Plumbers, Electricians, Roofers and HVAC.

Today

Trusted advisors to executives who need clarity, sequencing, and a partner with skin in the outcome.

You know you need this. We'll show you where to start.

Turn AI pressure into a plan your board can commit to.