Our first job as blockchain advisors is often to talk clients out of it. Most problems attributed to blockchain are solved more cheaply and simply by a well-designed database and clear contracts.
The genuine use cases share a pattern: multiple parties who don't fully trust each other need a shared, tamper-evident record. Supply-chain provenance, multi-party settlement, and verifiable credentials are where the technology earns its complexity.
For executives, the right question is never 'should we do blockchain?' It's 'what business relationship is expensive because of a lack of shared truth?' Answer that, and the technology decision becomes obvious.
We help leaders separate durable signal from cyclical hype, so capital goes to initiatives with defensible returns.